3,2,1... Lift Off
Here at The Business Clinic we know that most good businesses start with the germ of an idea and a desire to contribute something to the local business community.
We were no different when, back in June 2013, we started out with the intention of providing independent and practical support to entrepreneurs, both new and established, with the aim of delivering healthier profit.
Our philosophy then, as now, is that collaboration rather than competition with other support organisations would be our chosen path. After all, our aim is to support business owners by providing them with independent, thought provoking strategies, skills and support which we cannot do alone.
So, it was then we came to the conclusion that we needed a new website. We of course knew whom to turn to.
As an organisation we are always listening to our peers and strategic partners, as well as our clients, so feedback received about our ‘old’ website just had to be acted upon. We are real advocates of accountability and mentoring, so an action plan was put in place to achieve the outcome we desired.
Of course we wanted increased traffic to our site and the visibility that brings, but more importantly we wanted our message to be clear, concise and easy to find!
It is of no use to anyone in business if you cannot access expert mentoring, bespoke training and development programmes, business support events, low cost finance and funded support. The Business Clinic are extremely fortunate to be in a position to deliver all of the above via our strategic partnerships and in-house expertise, but very few business owners knew.
Step up Ged Henderson of Henderson News & Media and Andy Prosser with Dave Atherton of Enterprize Web Design & Print, both local entrepreneurial businesses instrumental in the look and feel of the new site.
Ged having been a well respected journalist, is in our opinion and many others, the ‘king of content’, so we sought his advice on our own clarity of message. We wanted to say so much but how to do this succinctly and get across our passion for helping others without sounding too evangelical. Ged did not disappoint and we hope that when you visit our new website you will agree.
EWDP Ltd, with the aid of Andy and Dave, had the unenviable task of making the thoughts in our head come to life visually while adhering to the rules of IT, algorithms, restricted characters, pantone colours...? Understand that! I write this as a non-techie person who knows nothing of the black art of technology! Suffice to say we love the look of our new website and would love to hear what you think of it too.
Thank you Ged, Andy and Dave, and all of the people who had a hand in creating this new website, whether it was through skill, hard work, tears or just telling us how confusing our old one had become. We really do appreciate you.