Don't Leave Yourself Blind to the #BusinessBasics
By Rebecca Quinn-Allam
For those of us who are already business owners, we know from experience that the setup is usually a bit of a whirlwind. Quite often we don't plan the order in which things unfold. Some SME's end up growing a business from a hobby or from doing something small as a side hustle, and before you know it you have a business to run, manage and plan for and you're not sure what steps to take. Or maybe you did plan to set up your business but got carried away with all the fun things first? Like your brand name or logo design, what kind of office space you'd like or what your products/services are going to look like. Very few people actually start their business from step number 1 or 2. But it's not to say you shouldn't go back and visit those steps at some point down the line to ensure you are doing everything you can to ensure the stability and longevity of your business in today's fast-paced environment.
There are plenty of articles in the wider media that will tell you what basic business foundations to lie down in order to help your business off the ground (I have attached an article here and in our news section of our newsletter to give you a starting point if required) these are a great starting point to checklist what you have in place and what you need to consider going forwards. But no matter how many years you have been in business these things don't tend to become obsolete and some things are just as important to revisit every few years as they are to do in your initial setup.
We have listed a few things below that we think should be high on your priority list to regularly address as a business to keep yourself in check, up to date and focused on the right path for your future;
- Having the right T’s and C’s in place for the products/service you offer
- Building/changing your website - is it in need of an update?
- What are your business goals for the next 5 years? Where do you want to end up and how will you get there? Have these changed since your last goal-setting activity?
- Ensuring your business is following the right guidelines for Human Resources
- Ensuring your business is Health and Safety compliant
- Trademarking your logo/product/offering
- Protecting your intellectual property
- Getting the correct data protection
- Being GDPR compliant
- Knowing your numbers and continuously revising
- Your message and marketing plans
- Knowing your target clients/audience
All of these things will change and develop through the lifespan of your business so it is important to keep addressing them as you go along and you will see what a difference it can make to your success as a brand.