We had the pleasure of playing host to the straight talking PR pro and message building master known as Ged Henderson from Henderson News and Media. Experienced editor and long standing Consulting Practitioner here at The Business Clinic.
For those of you who know Ged well one of his most repeated pieces of advice in regards to marketing is not to get caught up in all the “noise” being made online and that there is more (quite a lot more) to marketing than that what you see on social media. He also made us acutely aware of his hatred of the word “vlogging”... (Who knew)?
Passion is a key element to owning your own business - if you don’t have it it’s probably not the right one... But 6 years in at The Business Clinic and they still have it, by the barrel full, and dish it out on a bi-weekly basis.
Hopwood Court Day Centre in Blackburn staged 'A Trip Down Memory Lane' as part of Dementia Awareness Week.
The special event was enjoyed by Hopwood Court day care service users and invited guests.
Hopwood Court is a part of Age UK Blackburn with Darwen Day Care. It offers a range of services and workshop shops for the elderly.
The event included a musical sing-a-long staged by Eric Haworth of Fine & Dandy Memory Workshops.
It also included quiz and home baked cakes, with tea and coffee, plus a display of bygone memorabilia to bring back memories and provide a talking point.
Based in Lancashire, Fine & Dandy Memory Workshops specialises in activities for older people living with dementia in the county.
It delivers interactive memory workshops and sing-a-long musical entertainment, bringing people with dementia together.
Its singing workshops and music entertainment take place in care homes, day centres, memory cafes cafés and retirement villages.
The sessions are interactive, engaging and stimulating so the mind remembers and they act as a springboard to new thinking.
Eric played the piano at the Hopwood Court session and was assisted on the guitar by Mark Wood of Hopwood Court.
Eric said: "It was very pleasing to bring the group together, enjoying songs and reminiscing."
A million people in the UK are expected to be living with dementia by 2025. There is growing evidence that music can help ease symptoms.
If you would like to find out more contact Eric here
What does business growth mean to you?
By Rebecca Allam - Co-ordinator at The Business Clinic
At The Business Clinic a lot of what we do is centred around growth. The majority of the time this doesn't just apply to the business but also to the business owner and the partners/employees within it.
Our growth hub exists to support the local business community and provide a safe place for business owners to get the guidance and advice they need in all areas of business.
Growth can mean many different things to different people...
It’s about more than just putting one foot in front of the other...
By Helen Livesey of The Business Clinic
Last week’s Advice Clinic “Your MAP to Healthier Profits” was presented by our very own David Nelson and the focus was on business planning, reaching our goals and effective communication.
David, with almost 4 decades of experience in business ownership, sales and communication pulled together a short 2-hour overview on what would normally be a 3-4day workshop to support business owners and their employees on their business journey. The key objective, generating healthier profits.
As a lot of people know, David is a keen runner and has managed to convince (almost) his whole family to join in the hobby and between them they have ran countless 10K’s, half and full marathons and even a Tough Mudder. So running was a solid theme throughout the evening, as of course anyone who’s tried to run a race will know, it cannot be successfully completed without significant planning, as David mentioned on the night “We may run by placing one foot in front of the other but we only finish the race by training, planning and setting goals and in doing so, achieve beyond our initial abilities.”
The importance of planning and further to that the importance of having a working plan, is a crucial part of achieving success in your business “a business plan is no use while it’s stuck in a draw”. David encouraged attendees to create a plan that will support them at every stage in their business journey, one that when you come up against a challenge, can actually support you to overcome it. Which leads us nicely to what does MAP stand for; Method – Ability – Process.
• Method as in, what method are we using to operate our business including our message and route to market?
• Ability as in, having everything we need to execute our method i.e. capability, skills and resources and do our numbers (financial projections) correctly reflect this – do we have what we need to get to where we want to go?
• Process as in, how we monitor and track our progress, what our goals are, KPI’s and targets?
Without these 3 things in place it is often difficult to be structured or motivated in our business lives leaving us unsure of how far we have come and unable to see what is in front of us.
The business MAP allows you to plan your personal goals as well as your business goals, because for a lot of us these are part of the same journey and a big part of why we went into business for ourselves. Like running a race, it helps if you know the time you are aiming for and the split times you are achieving along the way.
David selected two fine volunteers; Ged Henderson and Jo Naylor to head up the two teams for our interactive group activity which focused on how to effectively communicate their product/service using the MAP techniques AIDA, KISS and FAB. These tools enable us to really get to the route of our message and help to uncover why our clients buy.
Welcoming Newest Practitioner Andrew Grice
I’m Andrew Grice a Financial Planner at Fylde Wealth Management, which is a Partner Practice at St. James’s Place. I started in September 2014, qualifying with DipPFS, having previously been a Director in a 70 year old family business.
We offer holistic planning both for individuals and businesses. Predominantly the business is split into three key core areas with an overall tax efficient plan in mind:-
1. For clients with concerns regarding risk to their business or family, should they not be able to work, ie protection needs...
2. Investments, from a basic ISA, Unit trusts, bonds, or VCT and EIS’s. This may involve regular contributions to lump sums...
3. Or pension planning to give individuals the retirement that they dream about. It’s all about the planning. This may involve ensuring that a business is meeting its legal obligation regarding Auto-enrolment or planning to save corporation tax bills for a Limited Company Director...
What you need to know when it comes to Recruitment Law
By Helen Livesey
This month’s Advice Clinic “From Recruitment to Retention to Termination” was delivered by Everton fan and bride to be, Abigail Mottram from Forbes Solicitors. Her aim; to deliver the basic requirements of employment law to ensure business owners know how to protect themselves when looking to recruit and to give them a process to follow ensuring they get the best applicants for their business.
This month’s Advice Clinic focus was on the topic of Brexit and specifically what it will mean for those of us who are SME’s come the 29th March.
Our Presenter for the evening; Sirka Moore answered questions such as: • How will it affect passport and travel? • How will it affect travel in Europe? • Will there be any hold up on imports? • How will it affect EU nationals in UK and vice versa?
“Every big opportunity starts with a little conversation”
By David Nelson
Our Tuesday night Advice Clinic, the first of 2019, was a great topic with an even better presenter. Nicola Taylor, from Utility Warehouse, took on the challenge of making us better at Networking than we were before (and I say challenge because personally I’m not the biggest fan of talking about myself or talking to a room filled with people I’ve never met before, and I’m sure I’m not the only one).
We asked our attendees to write the answer to one of the following questions (anonymously) on the board before beginning the session, and these were some of our reactions:
Welcome back to another year of doing what you love and being the god damn best at it!
Although you may have needed a bit of a jump start (I know I did... 6am doesn’t come natural to us all) we are ready to motivate you back into your business rhythm this 2019 and get you excited to start smashing those targets!